Chloé unveils its Winter 2025 campaign featuring model Grace Hartzel, photographed by David Sims.
Drawing on the legendary allure of Villa Nellcote in the early 1970s, a time marked by creative freedom, decadent ease, mystery and contrast. Set against sun-dappled facades and the grandeur of a Belle Epoque Villa, the campaign evokes an atmosphere of cinematic tension between sensuality and restraint, presence and escape.
Enveloped in a mythical atmosphere, Grace Hartzel, cast as a captivating character and untamed spirit captures a feeling of mystery, escape, intimacy and sensuality. A British girl in the South of France, she embodies the hedonist lifestyle of the era, framed by the off-season beauty of the French Riviera.
“With these images, I wanted to capture the off-season spirit as well as the sense of escape and freedom of the French Riviera in the early 1970s, a time when creative freedom, decadence and mystery collided with the raw hedonism of that time. Grace brought her own sensuality, rebellious charisma and dynamic free spirited energy into the campaign and made it entirely hers.”
Chemena Kamali, Creative Director of Chloé
The Winter 2025 Collection will be available in Chloé boutiques and on chloe.com from September 4th, 2025.
Creative Direction: Chemena Kamali
Photography and Film Direction: David Sims
Styling: Elodie David Touboul
Model: Grace Hartzel
